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The experience of Melia Hotels International in China: A case of internationalisation of a Spanish hotel group

  • Datos identificativos

    Identificador: imarina:5129511
    Autores:
    Ninerola, AngelsCampa-Planas, FernandoHernandez-Lara, Ana-BeatrizSanchez-Rebull, Maria-Victoria
    Resumen:
    © 2016 Varna University of Management. All rights reserved. The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.
  • Otros:

    Autor según el artículo: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria;
    Departamento: Gestió d'Empreses
    Autor/es de la URV: Campa Planas, Fernando / Hernandez Lara, Ana Beatriz / Niñerola Monserrat, Angels / Sánchez Rebull, María Victoria
    Palabras clave: Tourism sector Key success factors Internationalisation process Foreign direct investment Chinese market Case study
    Resumen: © 2016 Varna University of Management. All rights reserved. The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.
    Áreas temáticas: Tourism, leisure and hospitality management Hospitality, leisure, sport & tourism Geography, planning and development Ciencias sociales Business and management
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    Direcció de correo del autor: angels.ninerola@urv.cat anabeatriz.hernandez@urv.cat fernando.campa@urv.cat mariavictoria.sanchez@urv.cat
    Identificador del autor: 0000-0001-5598-1203 0000-0002-8110-9328 0000-0001-7175-6698 0000-0003-0326-5699 0000-0002-9920-4104
    Fecha de alta del registro: 2023-05-21
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Referencia al articulo segun fuente origial: European Journal Of Tourism Research. 12 191-196
    Referencia de l'ítem segons les normes APA: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria; (2016). The experience of Melia Hotels International in China: A case of internationalisation of a Spanish hotel group. European Journal Of Tourism Research, 12(), 191-196
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2016
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Geography, Planning and Development,Hospitality, Leisure, Sport & Tourism,Tourism, Leisure and Hospitality Management
    Tourism sector
    Key success factors
    Internationalisation process
    Foreign direct investment
    Chinese market
    Case study
    Tourism, leisure and hospitality management
    Hospitality, leisure, sport & tourism
    Geography, planning and development
    Ciencias sociales
    Business and management
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