Autor según el artículo: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria;
Departamento: Gestió d'Empreses
Autor/es de la URV: Campa Planas, Fernando / Hernandez Lara, Ana Beatriz / Niñerola Monserrat, Angels / Sánchez Rebull, María Victoria
Palabras clave: Tourism sector Key success factors Internationalisation process Foreign direct investment Chinese market Case study
Resumen: © 2016 Varna University of Management. All rights reserved. The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.
Áreas temáticas: Tourism, leisure and hospitality management Hospitality, leisure, sport & tourism Geography, planning and development Ciencias sociales Business and management
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
Direcció de correo del autor: angels.ninerola@urv.cat anabeatriz.hernandez@urv.cat fernando.campa@urv.cat mariavictoria.sanchez@urv.cat
Identificador del autor: 0000-0001-5598-1203 0000-0002-8110-9328 0000-0001-7175-6698 0000-0003-0326-5699 0000-0002-9920-4104
Fecha de alta del registro: 2023-05-21
Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
Enlace a la fuente original: https://ejtr.vumk.eu/index.php/about/article/view/219?msclkid=fdc58938b01b11ecab7e607278287056
Referencia al articulo segun fuente origial: European Journal Of Tourism Research. 12 191-196
Referencia de l'ítem segons les normes APA: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria; (2016). The experience of Melia Hotels International in China: A case of internationalisation of a Spanish hotel group. European Journal Of Tourism Research, 12(), 191-196
URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
DOI del artículo: 10.54055/ejtr.v12i.219
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2016
Tipo de publicación: Journal Publications
Repositori URV