Author, as appears in the article.: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria;
Department: Gestió d'Empreses
URV's Author/s: Campa Planas, Fernando / Hernandez Lara, Ana Beatriz / Niñerola Monserrat, Angels / Sánchez Rebull, María Victoria
Keywords: Tourism sector Key success factors Internationalisation process Foreign direct investment Chinese market Case study
Abstract: © 2016 Varna University of Management. All rights reserved. The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.
Thematic Areas: Tourism, leisure and hospitality management Hospitality, leisure, sport & tourism Geography, planning and development Ciencias sociales Business and management
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: angels.ninerola@urv.cat anabeatriz.hernandez@urv.cat fernando.campa@urv.cat mariavictoria.sanchez@urv.cat
Author identifier: 0000-0001-5598-1203 0000-0002-8110-9328 0000-0001-7175-6698 0000-0003-0326-5699 0000-0002-9920-4104
Record's date: 2023-05-21
Papper version: info:eu-repo/semantics/publishedVersion
Link to the original source: https://ejtr.vumk.eu/index.php/about/article/view/219?msclkid=fdc58938b01b11ecab7e607278287056
Papper original source: European Journal Of Tourism Research. 12 191-196
APA: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria; (2016). The experience of Melia Hotels International in China: A case of internationalisation of a Spanish hotel group. European Journal Of Tourism Research, 12(), 191-196
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Article's DOI: 10.54055/ejtr.v12i.219
Entity: Universitat Rovira i Virgili
Journal publication year: 2016
Publication Type: Journal Publications
Repositori URV