Autor segons l'article: Capriotti, Paul; Losada-Diaz, Jose-Carlos;
Departament: Estudis de Comunicació
Autor/s de la URV: Capriotti Peri, Vicente-Paul
Paraules clau: Websites Web Twitter Social networks Social media Profiles Museums Museum 2.0 Interactivity Interaction Facebook Dialogic communication Corporate communication
Resum: Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. This work asks if they are using this platform in order to be recognized as 'museums 2.0'. Our results illustrate that the museums we studied (the 100 which are most important on the global level) have a very poor activity on Facebook, and they are not using all the opportunities that this social network offers as an interactive and dialogical means of communication.
Àrees temàtiques: Revistas de ciencias sociales Media studies and communication Library and information sciences Library and information science Interdisciplinar Information systems Information science & library science Información y documentación Documentación Cultural studies Comunicación, información y documentación científica Comunicació i informació Comunicação e informação Communication Ciencias sociales Ciências sociais aplicadas i Biblioteconomía y documentación
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 13866710
Adreça de correu electrònic de l'autor: paul.capriotti@urv.cat
Identificador de l'autor: 0000-0002-9398-5886
Data d'alta del registre: 2024-09-07
Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
Referència a l'article segons font original: Profesional De La Informacion. 27 (3): 642-650
Referència de l'ítem segons les normes APA: Capriotti, Paul; Losada-Diaz, Jose-Carlos; (2018). FACEBOOK AS A DIALOGIC COMMUNICATION TOOL AT THE MOST VISITED MUSEUMS OF THE WORLD. Profesional De La Informacion, 27(3), 642-650
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2018
Tipus de publicació: Journal Publications
Repositori URV