Author, as appears in the article.: Capriotti, Paul; Losada-Diaz, Jose-Carlos;
Department: Estudis de Comunicació
URV's Author/s: Capriotti Peri, Vicente-Paul
Keywords: Websites Web Twitter Social networks Social media Profiles Museums Museum 2.0 Interactivity Interaction Facebook Dialogic communication Corporate communication
Abstract: Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. This work asks if they are using this platform in order to be recognized as 'museums 2.0'. Our results illustrate that the museums we studied (the 100 which are most important on the global level) have a very poor activity on Facebook, and they are not using all the opportunities that this social network offers as an interactive and dialogical means of communication.
Thematic Areas: Revistas de ciencias sociales Media studies and communication Library and information sciences Library and information science Interdisciplinar Information systems Information science & library science Información y documentación Documentación Cultural studies Comunicación, información y documentación científica Comunicació i informació Comunicação e informação Communication Ciencias sociales Ciências sociais aplicadas i Biblioteconomía y documentación
licence for use: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 13866710
Author's mail: paul.capriotti@urv.cat
Author identifier: 0000-0002-9398-5886
Record's date: 2024-09-07
Papper version: info:eu-repo/semantics/publishedVersion
Link to the original source: https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/epi.2018.may.17
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Papper original source: Profesional De La Informacion. 27 (3): 642-650
APA: Capriotti, Paul; Losada-Diaz, Jose-Carlos; (2018). FACEBOOK AS A DIALOGIC COMMUNICATION TOOL AT THE MOST VISITED MUSEUMS OF THE WORLD. Profesional De La Informacion, 27(3), 642-650
Article's DOI: 10.3145/epi.2018.may.17
Entity: Universitat Rovira i Virgili
Journal publication year: 2018
Publication Type: Journal Publications
Repositori URV