Author, as appears in the article.: Capriotti, Paul; Losada-Diaz, Jose-Carlos;
Department: Estudis de Comunicació
URV's Author/s: Capriotti Peri, Vicente-Paul
Keywords: Corporate communication Dialogic communication Facebook Interaction Interactivity Museum 2.0 Museums Profiles Social media Social networks Twitter Web Websites
Abstract: Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. This work asks if they are using this platform in order to be recognized as 'museums 2.0'. Our results illustrate that the museums we studied (the 100 which are most important on the global level) have a very poor activity on Facebook, and they are not using all the opportunities that this social network offers as an interactive and dialogical means of communication.
Thematic Areas: Biblioteconomía y documentación Ciências sociais aplicadas i Ciencias sociales Communication Comunicação e informação Comunicació i informació Comunicación, información y documentación científica Cultural studies Documentación Información y documentación Information science & library science Information systems Interdisciplinar Library and information science Library and information sciences Media studies and communication Revistas de ciencias sociales
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: paul.capriotti@urv.cat
ISSN: 13866710
Author identifier: 0000-0002-9398-5886
Record's date: 2023-02-22
Papper version: info:eu-repo/semantics/publishedVersion
Link to the original source: https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/epi.2018.may.17
Papper original source: Profesional De La Informacion. 27 (3): 642-650
APA: Capriotti, Paul; Losada-Diaz, Jose-Carlos; (2018). FACEBOOK AS A DIALOGIC COMMUNICATION TOOL AT THE MOST VISITED MUSEUMS OF THE WORLD. Profesional De La Informacion, 27(3), 642-650
Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/
Article's DOI: 10.3145/epi.2018.may.17
Entity: Universitat Rovira i Virgili
Journal publication year: 2018
Publication Type: Journal Publications
Repositori URV