Autor según el artículo: Capriotti, Paul; Losada-Diaz, Jose-Carlos;
Departamento: Estudis de Comunicació
Autor/es de la URV: Capriotti Peri, Vicente-Paul
Palabras clave: Websites Web Twitter Social networks Social media Profiles Museums Museum 2.0 Interactivity Interaction Facebook Dialogic communication Corporate communication
Resumen: Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. This work asks if they are using this platform in order to be recognized as 'museums 2.0'. Our results illustrate that the museums we studied (the 100 which are most important on the global level) have a very poor activity on Facebook, and they are not using all the opportunities that this social network offers as an interactive and dialogical means of communication.
Áreas temáticas: Revistas de ciencias sociales Media studies and communication Library and information sciences Library and information science Interdisciplinar Information systems Information science & library science Información y documentación Documentación Cultural studies Comunicación, información y documentación científica Comunicació i informació Comunicação e informação Communication Ciencias sociales Ciências sociais aplicadas i Biblioteconomía y documentación
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 13866710
Direcció de correo del autor: paul.capriotti@urv.cat
Identificador del autor: 0000-0002-9398-5886
Fecha de alta del registro: 2024-09-07
Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
Referencia al articulo segun fuente origial: Profesional De La Informacion. 27 (3): 642-650
Referencia de l'ítem segons les normes APA: Capriotti, Paul; Losada-Diaz, Jose-Carlos; (2018). FACEBOOK AS A DIALOGIC COMMUNICATION TOOL AT THE MOST VISITED MUSEUMS OF THE WORLD. Profesional De La Informacion, 27(3), 642-650
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2018
Tipo de publicación: Journal Publications
Repositori URV