Autor segons l'article: Huertas A; Oliveira A; Girotto M
Departament: Estudis de Comunicació
Autor/s de la URV: Huertas Roig, Maria Asuncion / OLIVEIRA DOS SANTOS, ANDREA
Paraules clau: Twitter Tourism offices Tourism Terrorism Strategies Social networks Social media Sars Public relations Pandemics Outbreak Ntos National tourism organizations Impact Events Destinations Crisis communication Covid-19 Coronavirus Communication strategies
Resum: © 2020, El Profesional de la Informacion. All rights reserved. This study analyzes how the national tourism organizations (NTOs) of Spain and Italy managed their crisis communication to deal with Covid-19. The study examines the messages published by the Twitter accounts of the NTOs from the beginning or the detection of the first patient until one month after the official declaration of the pandemic by the World Health Organization. The results reveal two different ways of managing crisis communications in the face of Covid-19, both in the treatment of the topics and in the timing of publication, at the same time generating different reactions and engagement among users. The Agenzia Nazionale Italiana del Turismo was faster and more active in the first moments of the health crisis compared with the Oficina de Turismo de España. This study can contribute to the development of communication strategies on social media by NTOs during different periods of such crises as well as communication actions to enhance the touristic image of their destinations.
Àrees temàtiques: Revistas de ciencias sociales Media studies and communication Library and information sciences Library and information science Interdisciplinar Information systems Information science & library science Información y documentación Documentación Cultural studies Comunicación, información y documentación científica Comunicació i informació Comunicação e informação Communication Ciencias sociales Ciências sociais aplicadas i Biblioteconomía y documentación
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Adreça de correu electrònic de l'autor: sunsi.huertas@urv.cat
Identificador de l'autor: 0000-0001-6684-4220
Data d'alta del registre: 2024-05-11
Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
Enllaç font original: https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/79802
Referència a l'article segons font original: Profesional De La Informacion. 29 (4): 1-18
Referència de l'ítem segons les normes APA: Huertas A; Oliveira A; Girotto M (2020). Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19. Profesional De La Informacion, 29(4), 1-18. DOI: 10.3145/epi.2020.jul.10
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
DOI de l'article: 10.3145/epi.2020.jul.10
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2020
Tipus de publicació: Journal Publications