Author, as appears in the article.: Huertas A; Oliveira A; Girotto M
Department: Estudis de Comunicació
URV's Author/s: Huertas Roig, Maria Asuncion / OLIVEIRA DOS SANTOS, ANDREA
Keywords: Twitter Tourism offices Tourism Terrorism Strategies Social networks Social media Sars Public relations Pandemics Outbreak Ntos National tourism organizations Impact Events Destinations Crisis communication Covid-19 Coronavirus Communication strategies
Abstract: © 2020, El Profesional de la Informacion. All rights reserved. This study analyzes how the national tourism organizations (NTOs) of Spain and Italy managed their crisis communication to deal with Covid-19. The study examines the messages published by the Twitter accounts of the NTOs from the beginning or the detection of the first patient until one month after the official declaration of the pandemic by the World Health Organization. The results reveal two different ways of managing crisis communications in the face of Covid-19, both in the treatment of the topics and in the timing of publication, at the same time generating different reactions and engagement among users. The Agenzia Nazionale Italiana del Turismo was faster and more active in the first moments of the health crisis compared with the Oficina de Turismo de España. This study can contribute to the development of communication strategies on social media by NTOs during different periods of such crises as well as communication actions to enhance the touristic image of their destinations.
Thematic Areas: Revistas de ciencias sociales Media studies and communication Library and information sciences Library and information science Interdisciplinar Information systems Information science & library science Información y documentación Documentación Cultural studies Comunicación, información y documentación científica Comunicació i informació Comunicação e informação Communication Ciencias sociales Ciências sociais aplicadas i Biblioteconomía y documentación
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: sunsi.huertas@urv.cat
Author identifier: 0000-0001-6684-4220
Record's date: 2024-05-11
Papper version: info:eu-repo/semantics/publishedVersion
Papper original source: Profesional De La Informacion. 29 (4): 1-18
APA: Huertas A; Oliveira A; Girotto M (2020). Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19. Profesional De La Informacion, 29(4), 1-18. DOI: 10.3145/epi.2020.jul.10
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Entity: Universitat Rovira i Virgili
Journal publication year: 2020
Publication Type: Journal Publications
Repositori URV