Autor segons l'article: Blanco-Justicia, Alberto; Domingo-Ferrer, Josep
Departament: Enginyeria Informàtica i Matemàtiques
Autor/s de la URV: Blanco Justicia, Alberto / Domingo Ferrer, Josep
Paraules clau: Smartphones Signature Pairings Loyalty programs Customer privacy Blind signatures Anonymous credentials Anonymization
Resum: Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers' preferences. Such programs have become widespread, but they are facing criticism by business experts and consumer associations: since they facilitate profiling, a loss of consumer privacy ensues. We propose a protocol for privacy-aware loyalty programs that allows vendors and consumers to enjoy the benefits of loyalty (returning customers for the vendor and rewards for the consumers, respectively), while allowing consumers to stay anonymous and empowering them to decide how much of their profile they reveal to the vendor. The vendor must offer additional reward if he wants to learn more details on the consumer's profile. Our protocol is based on partially blind signatures and generalization of product receipts, and provides anonymity to consumers and their purchases, while still allowing negotiated consumer profiling. We provide empirical results that confirm the viability of our approach. (C) 2016 Elsevier B.V. All rights reserved.
Àrees temàtiques: Telecommunications Interdisciplinar Engineering, electrical & electronic Engenharias iv Engenharias iii Computer science, software, graphics, programming Computer science, software engineering Computer science, information systems Computer science, hardware & architecture Computer networks and communications Ciências biológicas i Ciências ambientais Ciência da computação
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Adreça de correu electrònic de l'autor: alberto.blanco@urv.cat josep.domingo@urv.cat
Identificador de l'autor: 0000-0002-1108-8082 0000-0001-7213-4962
Data d'alta del registre: 2024-10-12
Versió de l'article dipositat: info:eu-repo/semantics/acceptedVersion
Enllaç font original: https://www.sciencedirect.com/science/article/pii/S0140366416300214
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
Referència a l'article segons font original: Computer Communications. 82 83-94
Referència de l'ítem segons les normes APA: Blanco-Justicia, Alberto; Domingo-Ferrer, Josep (2016). Privacy-aware loyalty programs. Computer Communications, 82(), 83-94. DOI: 10.1016/j.comcom.2016.02.002
DOI de l'article: 10.1016/j.comcom.2016.02.002
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2016
Tipus de publicació: Journal Publications