Autor según el artículo: Blanco-Justicia, Alberto; Domingo-Ferrer, Josep
Departamento: Enginyeria Informàtica i Matemàtiques
Autor/es de la URV: Blanco Justicia, Alberto / Domingo Ferrer, Josep
Palabras clave: Smartphones Signature Pairings Loyalty programs Customer privacy Blind signatures Anonymous credentials Anonymization
Resumen: Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers' preferences. Such programs have become widespread, but they are facing criticism by business experts and consumer associations: since they facilitate profiling, a loss of consumer privacy ensues. We propose a protocol for privacy-aware loyalty programs that allows vendors and consumers to enjoy the benefits of loyalty (returning customers for the vendor and rewards for the consumers, respectively), while allowing consumers to stay anonymous and empowering them to decide how much of their profile they reveal to the vendor. The vendor must offer additional reward if he wants to learn more details on the consumer's profile. Our protocol is based on partially blind signatures and generalization of product receipts, and provides anonymity to consumers and their purchases, while still allowing negotiated consumer profiling. We provide empirical results that confirm the viability of our approach. (C) 2016 Elsevier B.V. All rights reserved.
Áreas temáticas: Telecommunications Interdisciplinar Engineering, electrical & electronic Engenharias iv Engenharias iii Computer science, software, graphics, programming Computer science, software engineering Computer science, information systems Computer science, hardware & architecture Computer networks and communications Ciências biológicas i Ciências ambientais Ciência da computação
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
Direcció de correo del autor: alberto.blanco@urv.cat josep.domingo@urv.cat
Identificador del autor: 0000-0002-1108-8082 0000-0001-7213-4962
Fecha de alta del registro: 2024-10-12
Versión del articulo depositado: info:eu-repo/semantics/acceptedVersion
Enlace a la fuente original: https://www.sciencedirect.com/science/article/pii/S0140366416300214
URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
Referencia al articulo segun fuente origial: Computer Communications. 82 83-94
Referencia de l'ítem segons les normes APA: Blanco-Justicia, Alberto; Domingo-Ferrer, Josep (2016). Privacy-aware loyalty programs. Computer Communications, 82(), 83-94. DOI: 10.1016/j.comcom.2016.02.002
DOI del artículo: 10.1016/j.comcom.2016.02.002
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2016
Tipo de publicación: Journal Publications