Author, as appears in the article.: Carvache-Franco, Wilmer; Carvache-Franco, Mauricio; Beatriz Hernandez-Lara, Ana
Department: Gestió d'Empreses
URV's Author/s: Hernandez Lara, Ana Beatriz
Keywords: Travel motivation Tourist motivations Tourism Sustainable Satisfaction Push Loyalty Experience Demand Beach Areas
Abstract: © 2020 Informa UK Limited, trading as Taylor & Francis Group. National parks with marine reserves have great potential for coastal and marine tourism. In this regard, the Galapagos archipelago is an important coastal and marine destination in Ecuador declared a World Heritage Site by UNESCO. The objective of this empirical study was to analyze demand segmentation considering tourists’ motivations in this destination. The research was carried out in situ, and multivariate statistical techniques were used to analyze the 407 questionnaires collected. The results show six motivational factors: learning, heritage and nature, sun and beach, sports, authentic coastal experience, novelty, and social interaction. Two different segments of visitors have also been found. The first group, called ‘Multiple Motives,’ is formed by tourists with high motivation in all the motivational variables that include sun and beach. The second group, called ‘Eco-coastal,’ is made up of tourists who have a great motivation to experience marine life and national parks, discovering new things they are not used to, and for knowing their flora and fauna. From these findings, useful recommendations emerge for service providers and institutions related to the tourist offer in this kind of coastal and marine destinations.
Thematic Areas: Tourism, leisure and hospitality management Human geography and urban studies Hospitality, leisure, sport & tourism Geography, planning and development Geografía General o multidisciplinar Environmental studies Economia Ciencias sociales
Author's mail: anabeatriz.hernandez@urv.cat
Author identifier: 0000-0002-8110-9328
Record's date: 2024-08-24
Papper version: info:eu-repo/semantics/acceptedVersion
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Papper original source: Current Issues In Tourism. 24 (16): 2325-2341
APA: Carvache-Franco, Wilmer; Carvache-Franco, Mauricio; Beatriz Hernandez-Lara, Ana (2021). From motivation to segmentation in coastal and marine destinations: a study from the Galapagos Islands, Ecuador. Current Issues In Tourism, 24(16), 2325-2341. DOI: 10.1080/13683500.2020.1811651
Entity: Universitat Rovira i Virgili
Journal publication year: 2021
Publication Type: Journal Publications
Repositori URV