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From motivation to segmentation in coastal and marine destinations: a study from the Galapagos Islands, Ecuador

  • Datos identificativos

    Identificador: imarina:7979995
    Autores:
    Carvache-Franco, WilmerCarvache-Franco, MauricioBeatriz Hernandez-Lara, Ana
    Resumen:
    © 2020 Informa UK Limited, trading as Taylor & Francis Group. National parks with marine reserves have great potential for coastal and marine tourism. In this regard, the Galapagos archipelago is an important coastal and marine destination in Ecuador declared a World Heritage Site by UNESCO. The objective of this empirical study was to analyze demand segmentation considering tourists’ motivations in this destination. The research was carried out in situ, and multivariate statistical techniques were used to analyze the 407 questionnaires collected. The results show six motivational factors: learning, heritage and nature, sun and beach, sports, authentic coastal experience, novelty, and social interaction. Two different segments of visitors have also been found. The first group, called ‘Multiple Motives,’ is formed by tourists with high motivation in all the motivational variables that include sun and beach. The second group, called ‘Eco-coastal,’ is made up of tourists who have a great motivation to experience marine life and national parks, discovering new things they are not used to, and for knowing their flora and fauna. From these findings, useful recommendations emerge for service providers and institutions related to the tourist offer in this kind of coastal and marine destinations.
  • Otros:

    Autor según el artículo: Carvache-Franco, Wilmer; Carvache-Franco, Mauricio; Beatriz Hernandez-Lara, Ana
    Departamento: Gestió d'Empreses
    Autor/es de la URV: Hernandez Lara, Ana Beatriz
    Palabras clave: Travel motivation Tourist motivations Tourism Sustainable Satisfaction Push Loyalty Experience Demand Beach Areas
    Resumen: © 2020 Informa UK Limited, trading as Taylor & Francis Group. National parks with marine reserves have great potential for coastal and marine tourism. In this regard, the Galapagos archipelago is an important coastal and marine destination in Ecuador declared a World Heritage Site by UNESCO. The objective of this empirical study was to analyze demand segmentation considering tourists’ motivations in this destination. The research was carried out in situ, and multivariate statistical techniques were used to analyze the 407 questionnaires collected. The results show six motivational factors: learning, heritage and nature, sun and beach, sports, authentic coastal experience, novelty, and social interaction. Two different segments of visitors have also been found. The first group, called ‘Multiple Motives,’ is formed by tourists with high motivation in all the motivational variables that include sun and beach. The second group, called ‘Eco-coastal,’ is made up of tourists who have a great motivation to experience marine life and national parks, discovering new things they are not used to, and for knowing their flora and fauna. From these findings, useful recommendations emerge for service providers and institutions related to the tourist offer in this kind of coastal and marine destinations.
    Áreas temáticas: Tourism, leisure and hospitality management Human geography and urban studies Hospitality, leisure, sport & tourism Geography, planning and development Geografía General o multidisciplinar Environmental studies Economia Ciencias sociales
    Direcció de correo del autor: anabeatriz.hernandez@urv.cat
    Identificador del autor: 0000-0002-8110-9328
    Fecha de alta del registro: 2024-08-24
    Versión del articulo depositado: info:eu-repo/semantics/acceptedVersion
    Enlace a la fuente original: https://www.tandfonline.com/doi/abs/10.1080/13683500.2020.1811651?journalCode=rcit20
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referencia al articulo segun fuente origial: Current Issues In Tourism. 24 (16): 2325-2341
    Referencia de l'ítem segons les normes APA: Carvache-Franco, Wilmer; Carvache-Franco, Mauricio; Beatriz Hernandez-Lara, Ana (2021). From motivation to segmentation in coastal and marine destinations: a study from the Galapagos Islands, Ecuador. Current Issues In Tourism, 24(16), 2325-2341. DOI: 10.1080/13683500.2020.1811651
    DOI del artículo: 10.1080/13683500.2020.1811651
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2021
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Geography, Planning and Development,Hospitality, Leisure, Sport & Tourism,Tourism, Leisure and Hospitality Management
    Travel motivation
    Tourist motivations
    Tourism
    Sustainable
    Satisfaction
    Push
    Loyalty
    Experience
    Demand
    Beach
    Areas
    Tourism, leisure and hospitality management
    Human geography and urban studies
    Hospitality, leisure, sport & tourism
    Geography, planning and development
    Geografía
    General o multidisciplinar
    Environmental studies
    Economia
    Ciencias sociales
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