Author, as appears in the article.: Martinez-Sala, Alba-Maria; Huertas, Assumpcio; Marine-Roig, Estela;
Department: Estudis de Comunicació
URV's Author/s: Huertas Roig, Maria Asuncion
Keywords: Tourist communication Tourism destination Tool Social networks Social media Organizations Online Management Influencers Influencer Facebook Engagement Communication Celebrity endorsement Blogger
Abstract: This research analyses the phenomenon of bloggers, as influencers, in the Spanish tourism sector. The main aim of this study is to analyze their incorporation into communication policies of a sample of tourist destinations, and to evaluate the communicative and relational potential that their social networks profiles offer to these destinations. A combination of quantitative methods (quantitative content analysis and surveys) is proposed to achieve this objective. The results show the social reach achieved by these empowered tourists and the benefits they offer to tourism destinations.
Thematic Areas: Sociología Social sciences, interdisciplinary Social sciences (miscellaneous) Social sciences (all) Serviço social Multidisciplinar Interdisciplinary research in the social sciences General social sciences General arts and humanities Ciencias sociales Ciencias políticas y sociología Ciencias humanas Arts and humanities (miscellaneous) Arts and humanities (all)
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: sunsi.huertas@urv.cat
Author identifier: 0000-0001-6684-4220
Record's date: 2024-07-27
Papper version: info:eu-repo/semantics/publishedVersion
Link to the original source: https://revistaobets.ua.es/article/view/16780
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Papper original source: Obets. 16 (2): 377-392
APA: Martinez-Sala, Alba-Maria; Huertas, Assumpcio; Marine-Roig, Estela; (2021). El empoderamiento de los turistas: estudio del fenómeno blogger en el sector turístico español. Obets, 16(2), 377-392. DOI: 10.14198/OBETS2021.16.2.10
Article's DOI: 10.14198/OBETS2021.16.2.10
Entity: Universitat Rovira i Virgili
Journal publication year: 2021
Publication Type: Journal Publications
Repositori URV