El empoderamiento de los turistas: estudio del fenómeno blogger en el sector turístico español

Identifier:  imarina:9226207

Handle: https://hdl.handle.net/20.500.11797/imarina9226207

Authors:  Martinez-Sala, Alba-Maria; Huertas, Assumpcio; Marine-Roig, Estela

Abstract:
This research analyses the phenomenon of bloggers, as influencers, in the Spanish tourism sector. The main aim of this study is to analyze their incorporation into communication policies of a sample of tourist destinations, and to evaluate the communicative and relational potential that their social networks profiles offer to these destinations. A combination of quantitative methods (quantitative content analysis and surveys) is proposed to achieve this objective. The results show the social reach achieved by these empowered tourists and the benefits they offer to tourism destinations.