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El empoderamiento de los turistas: estudio del fenómeno blogger en el sector turístico español

  • Datos identificativos

    Identificador: imarina:9226207
    Autores:
    Martinez-Sala, Alba-MariaHuertas, AssumpcioMarine-Roig, Estela
    Resumen:
    This research analyses the phenomenon of bloggers, as influencers, in the Spanish tourism sector. The main aim of this study is to analyze their incorporation into communication policies of a sample of tourist destinations, and to evaluate the communicative and relational potential that their social networks profiles offer to these destinations. A combination of quantitative methods (quantitative content analysis and surveys) is proposed to achieve this objective. The results show the social reach achieved by these empowered tourists and the benefits they offer to tourism destinations.
  • Otros:

    Autor según el artículo: Martinez-Sala, Alba-Maria; Huertas, Assumpcio; Marine-Roig, Estela;
    Departamento: Estudis de Comunicació
    Autor/es de la URV: Huertas Roig, Maria Asuncion
    Palabras clave: Tourist communication Tourism destination Tool Social networks Social media Organizations Online Management Influencers Influencer Facebook Engagement Communication Celebrity endorsement Blogger
    Resumen: This research analyses the phenomenon of bloggers, as influencers, in the Spanish tourism sector. The main aim of this study is to analyze their incorporation into communication policies of a sample of tourist destinations, and to evaluate the communicative and relational potential that their social networks profiles offer to these destinations. A combination of quantitative methods (quantitative content analysis and surveys) is proposed to achieve this objective. The results show the social reach achieved by these empowered tourists and the benefits they offer to tourism destinations.
    Áreas temáticas: Sociología Social sciences, interdisciplinary Social sciences (miscellaneous) Social sciences (all) Serviço social Multidisciplinar Interdisciplinary research in the social sciences General social sciences General arts and humanities Ciencias sociales Ciencias políticas y sociología Ciencias humanas Arts and humanities (miscellaneous) Arts and humanities (all)
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    Direcció de correo del autor: sunsi.huertas@urv.cat
    Identificador del autor: 0000-0001-6684-4220
    Fecha de alta del registro: 2024-07-27
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Enlace a la fuente original: https://revistaobets.ua.es/article/view/16780
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referencia al articulo segun fuente origial: Obets. 16 (2): 377-392
    Referencia de l'ítem segons les normes APA: Martinez-Sala, Alba-Maria; Huertas, Assumpcio; Marine-Roig, Estela; (2021). El empoderamiento de los turistas: estudio del fenómeno blogger en el sector turístico español. Obets, 16(2), 377-392. DOI: 10.14198/OBETS2021.16.2.10
    DOI del artículo: 10.14198/OBETS2021.16.2.10
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2021
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Arts and Humanities (Miscellaneous),Social Sciences (Miscellaneous),Social Sciences, Interdisciplinary
    Tourist communication
    Tourism destination
    Tool
    Social networks
    Social media
    Organizations
    Online
    Management
    Influencers
    Influencer
    Facebook
    Engagement
    Communication
    Celebrity endorsement
    Blogger
    Sociología
    Social sciences, interdisciplinary
    Social sciences (miscellaneous)
    Social sciences (all)
    Serviço social
    Multidisciplinar
    Interdisciplinary research in the social sciences
    General social sciences
    General arts and humanities
    Ciencias sociales
    Ciencias políticas y sociología
    Ciencias humanas
    Arts and humanities (miscellaneous)
    Arts and humanities (all)
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