Marketing plan for EDA Hair Studio hair salon

Identifier:  TFG:10242

Handle: https://hdl.handle.net/20.500.11797/TFG10242

Authors:  Salvatierra Angullo, Elsa

Abstract:
This undergraduate thesis develops a marketing plan for EDA Hair Studio, a hair salon specializing in hair treatments and the use of organic products. To this end, a theoretical review of services marketing and marketing planning is conducted, alongside an internal and external analysis of the business. Additionally, an interview with the owner and a customer survey are carried out. Based on the results obtained, marketing strategies and actions are proposed to improve communication, increase brand awareness, and strengthen customer loyalty.