Marketing plan for The Oxford School

Identifier:  TFG:10329

Handle: https://hdl.handle.net/20.500.11797/TFG10329

Authors:  Frent Frent, Antonio Raul

Abstract:
This final degree project outlines a marketing plan for The Oxford School, an English language and academic support academy located in Sant Pere i Sant Pau, Tarragona. Based on a theoretical framework and an internal and external assessment, the school’s key strengths, weaknesses, opportunities, and threats are identified. The plan proposes a strategy focused on improving student acquisition and retention through initiatives such as updating the website, local SEO, social media management, implementing a CRM system, and monitoring student satisfaction. Furthermore, it includes a schedule, a budget, and performance indicators.