DMODA: Setting a fashion comunication agency

Identifier:  TFG:1320

Handle: https://hdl.handle.net/20.500.11797/TFG1320

Authors:  Vallés Villanova, Sara; Crespo Pérez, Irina

Abstract:
Dmoda is a communication agency based in Tarragona. It works on the positioning and launching of the brands of clothing, beauty and decoration in the local territory of Tarragona and Lleida. Dmoda’s target audience is so defined: young entrepreneurs, brand owners and people who are not so much experienced in social networks. Our work focuses on two perspectives; On the one hand, we find a journalistic aspect with the creation of journalistic content on the web site around the fashion sector. On the other hand, we find a more advertising and public relations aspect with web design, corporate image creation and management of social networks and media’s contact. The creation of events and their respective diffusion also happens through the company.