Identifier: TFG:1329
Authors: Ripolles Llorach, Sabina; Tomàs Donador, Núria
Abstract:
Our Business Plan consists in the creation of a restaurant for celiacs, Cerendipia. We believe it is important to offer this kind of business initiative to improve the daily lives of an affected minority. At the same time, we intend to please your companions at the time of consuming adapted products, allowing the gratification of the entire group. To transmit trust to customers and make the stay rewarding, due to the insecurity associated with the disorder present in the 1,307 respondents. Continuing on this subject, it is understood the reason of the specialization in cooking dishes only without gluten. Therefore, it must be accompanied by a mission, vision and values that reflect the idea of business throughout the process in order to loyalty. We have enough target audience; 1% of the population is celiac and 6% is gluten-sensitive, and these figures are on the rise. It must be said, that the area where we will be located enjoys a large number of tourists and a reputation for gastronomy as a traditional and quality cuisine. Therefore, it is necessary to create some timely strategies with the situation that is presented and to develop a good organization for the business. With reference to marketing we have decided to create two advertising campaigns; One for the global public and the other one more specific to celiacs. With the analysis of the ratios we see that Cerendipia is in a good financial position with respect to the debts and also on the profitability with a period of recovery that is of two years. Consequently, there is an aspect to improve the future, which is to invest the idle economic resources of the treasury to achieve greater profitability. Clearly, this business has ensured success, since we exceed the expectations of the population by providing a fresh and innovative environment in the field of catering.
Repositori URV