Analysis of the corporate innovation culture: aplication of the Rao and Weintraub model in corporations of the chemical and hotel industries

Identifier:  TFG:2190

Handle: https://hdl.handle.net/20.500.11797/TFG2190

Authors:  Parra Arbeláez, Luz Adriana

Abstract:
The present paper has the objective of introducing the reader into an study about what it is the innovation culture, going also through a path of information about what involves the concept of culture within the corporations and the scope that the innovation can have inside of it. The main idea was based in applying the model created by the professors Jay Rao and Joseph Weintraub to the appreciation of different organizations from two different sectors, located inside the province of Tarragona. The structure of the paper will be divided in a theoretical part where it will be provided a wide vision of culture and innovation, as well as different conceptions that people can have of each of them. The practical part will be diversified in two blocks, the first one is going to be applied the model in more than one enterprise of the chemical sector an one enterprise of the hotel industry, making little modifications to the initial conception, using different statistical analysis tools. The second block will procure to introduce the model in the comparison of two businesses with the purpose of measuring the implementation of the innovation culture within each one of them. Finally, what it is intended is to contrast which are the factors that help better the companies in the creation of an innovation culture that is suitable for their working.