Marketing Plan: Nomada Project

Identifier:  TFG:4496

Handle: https://hdl.handle.net/20.500.11797/TFG4496

Authors:  Solé Tosas, Aleix

Abstract:
This project consists of the elaboration of a Marketing Plan for the launch of the Nomada Project brand on the market. Nomada Project is a future clothing brand developed in an e-commerce format. This brand aims to obtain a powerful brand image associated with a travelling lifestyle, as well as to differentiate itself from its main competitors based on an ethical fashion model. Firstly, the theoretical framework has been developed, defining the concept of marketing, the concept of digital marketing and the structure of the marketing plan following the model described by the author Santesmases (2012). Then, the practical framework of the study was developed in which the different sections of the structure of the marketing plan mentioned above were developed, from an analysis of the situation to the execution and control of the action plan. To reinforce this marketing plan, two primary sources were used: a digital survey and a focus group. In the same way, several secondary sources were used, such as several books and specialised studies on the subject from Statista and Kantar, among others.