An analysis on the tourism promotion of Turkey in social media

Entitat: Universitat Rovira i Virgili (URV)

Confidencialitat: No

Ensenyament(s): Gestió de Destinacions Turístiques

Títol en diferents idiomes: Anàlisi de la promoció turística de Turquia a les xarxes socials

Resum: Turkey is one of the countries that has made many efforts to develop its tourism industry. After the pandemic, this country has focused more on social media to promote this industry. The Ministry of Culture and Tourism of this country, as one of the most important DMOs, has promoted its destinations by launching the "Go Turkey" website and related platforms, and the portion of Instagram has been greater, so that most of the municipalities of this country have the official account since 2022 on this platform. Despite these efforts, academic studies on Turkish tourism promotional innovations are very limited. Hence, the aim of this thesis is to analyze Turkish tourism industry promotion on social media through focusing on tourism destinations. The posts of 2023 (January 1st to May 15th) seven of these destinations that are more active than other destinations were collected and then analyzed through content analysis method. Finally, it was found that the themes of the posts fall into seven categories. It was also found that the percentage of sharing these themes depends on the local conditions of each destination that it is a strategy for creating the image of each destination on this platform.

Matèria: Turisme

Curs acadèmic: 2022-2023

Idioma: en

Data de la defensa del treball: 2023-06-20

Àrees temàtiques: Turisme i oci

Estudiant: AKBARI JONI, Raheleh

Departament: Geografia

Data d'alta al repositori: 2023-07-12

Crèdits del TFM: 12

Paraules clau: Promoció turística, xarxes socials, Turquia

Títol en la llengua original: An analysis on the tourism promotion of Turkey in social media

Drets d'accés: info:eu-repo/semantics/openAccess

Director del projecte: ANTON CLAVÉ, SALVADOR