Entity: Universitat Rovira i Virgili (URV)
Confidenciality: No
Education area(s): Direcció d'Empreses
Title in different languages: The impact of Corporate Social Responsibility (CSR) practices on consumer satisfaction and loyalty in the Cosmetic Sector
Abstract: This study examines the impact of Corporate Social Responsibility (CSR) on consumer satisfaction and loyalty in the cosmetic sector. A survey was conducted with 80 participants, predominantly aged between 18 and 43, to assess their perceptions and knowledge about CSR practices in the cosmetic sector. The questionnaire design was based on adaptations of instruments validated by academic literature, ensuring the validity and reliability of the collected data. The descriptive analysis revealed that, although there is a general lack of knowledge about CSR practices, informed consumers tend to positively value brands committed to sustainability and social responsibility. The study's hypotheses were confirmed, demonstrating that CSR practices have a positive impact on both consumer satisfaction and loyalty, and that consumer satisfaction positively influences loyalty. This study provides evidence for cosmetic companies to integrate CSR into their strategies to improve satisfaction and foster customer loyalty
Subject: Empreses--Responsabilitat social
Academic year: 2023-2024
Language: spa
Work's public defense date: 2024-06-18
Subject areas: Economic and business sciences
Student: Ojeda Humala, Karol Gabriela
Work's codirector: Pàmies Pallisé, Maria del Mar
Department: Gestió d'Empreses
Creation date in repository: 2024-10-02
Keywords: Corporate Social Responsibility, Satisfaction, Loyalty
Title in original language: El impacto de las Prácticas de Responsabilidad Social Empresarial (RSC) en la satisfacción y lealtad del consumidor en el Sector Cosmético
Access Rights: info:eu-repo/semantics/openAccess
Project director: Fabregat Aibar, Laura
Repositori URV