Un análisis de los enfoques conceptuales sobre el comportamiento vicario y cómo éste se manifiesta en los consumidores

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Direcció d'Empreses

Title in different languages: An analysis of conceptual approaches to vicarious behavior and how it manifests itself in consumers

Abstract: Understanding how people learn and are guided through observation is essential to generating effective marketing strategies in a society constantly influenced by global media and connections. From Bandura's classic learning theory to emotional influences and social networks, this Master final dissertation addresses the phenomenon of vicarious behavior from a conceptual perspective and its manifestation in the context of consumers. The research offers a comprehensive and practical approach by demonstrating how these influences shape consumer attitudes and behaviors in a highly interconnected world, through interviews focused on vicarious consumption, providing direct insight into how consumers experience and respond to vicarious behavior.

Subject: Consumidors--Conducta

Academic year: 2022-2023

Language: spa

Work's public defense date: 2023-09-13

Subject areas: Economic and business sciences

Student: Espitia Castillo, Valentina

Department: Gestió d'Empreses

Creation date in repository: 2024-12-10

Keywords: Vicarious consumption, consumer behavior, marketing strategies

Title in original language: Un análisis de los enfoques conceptuales sobre el comportamiento vicario y cómo éste se manifiesta en los consumidores

Access Rights: info:eu-repo/semantics/openAccess

Project director: Pàmies Pallisé, Maria del Mar